Aaarg! Lucy Schaeffer partnered with Ammirati to create whimsical childhood scenes for the new ad campaign for Pirate's Booty! As a mom herself, Lucy has the ability to capture the innocence and curiosity of kids in a natural and playful way, making her a perfect match for this campaign (not to mention it combined all of her favorite things to photograph; kids, food, and interiors!).
Here is a behind-the-scenes look at the fun day on set with Lucy!
...Looks like someone passed the popcorn to herself!
To view Lucy's full portfolio, click here!