• Marcus Nilsson: The Chobani Shoot

    08.22.12

    In mid-July Marcus Nilsson and his team came together to do a shoot for Chobani Yogurt. There has been a ton of buzz about the opening of the Chobani Yogurt bar here in NYC's trendy SoHo and we are excited that Marcus was asked to shoot the advertising!

    Don't know what this "yogurt craze" is all about? Here is some info on Chobani and the store from a recent article in INC magazine:

    "The new shop sells an array of sweet and savory fresh, chilled yogurt options (under $4 per bowl). The location will act as a sort of testing site for new flavor concoctions. On opening day, the most popular flavor was a pistachio and chocolate, which includes fresh yogurt from the New York yogurt plant, as well as honey, oranges, and mint leaves." (pretty genius if you ask us...more after jump!)

     

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    Take a look at some more of the images that Marcus shot below and keep scrolling to see some awesome behind the scenes snapped at the shoot!

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    Shoppers can also purchase some of the beautiful and lush ingredients from the images above at Chobani SoHo!

    Continue scrolling for some behind the scenes images of Marcus and the team!:

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    Head down to the Chobani SoHo store and check out the ads in person! And while you're there, pick up a yogurt creation. Our suggestion? Peanut Butter and Jelly!

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