• Photo Phriday: NY Fashion Week


    Now that fashion week has come and gone, it makes sense to spend a little time on Photo Phriday dedicated to recapping what JMI found to be one of the many highlights of this iconic week in the style world, let's get started.

    You have for sure found yourself in a conversation about it, no need to deny. Between the pop-up store (which was supposed to last for three nights and was sold out after only a few hours) and the website crash of the century on target.com, Missoni For Target has been the buzz of NYFW. At JMI we for sure contributed to the craze but we were shocked and a bit confused when we came across this photograph.



    What in the heck is that you may ask yourself? Well that is Marina the Missoni For Target the "real doll. That’s right, joints, hinges and all. And like every doll, I'm obsessed with everything stylish in the world. So that's what my blog is all about. I hope you enjoy the view."

    This "real doll" (who claims to be "obsessed with everything stylish in the world" aka Missoni For Target ONLY) moved around NYC blogging, tweeting and photographing throughout the week from all NYFW "hot spots" including The Standard, Lincoln Center, Times Square, and Bryant Park. Just when we thought Target had outdone themselves with the amazing commercial spot they did for the line, the fast-selling pop-up store, the several page long ad's in the big fashion mags, etc...they went ahead and got even crazier and created this awkwardly large blogger puppet which took the publicity to new heights, literally. When you look beyond the minimal creepy-ness of Marina it's actually a pretty cool marketing scheme.

    Bravo, Target. We hope that the when we recieve our orders it is all that your marketing hype made it out to be!

    TGIPP (Thank God It's Photo Phriday)


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