We do a lot of work in healthcare advertising, however we haven't seen an ad campaign quite like the recent one shot by Sue Parkhill together with The Cementbloc, a New York based agency.  While the subject matter can be poignant, the agency wanted the ads to read "hopeful." The team went to LA for a 4 day shoot.  By starting work at 4am for the dawn lighting, and into late evening for the perfect dusk light, Sue was able to capture a gorgeous and simple campaign.