"When model maker Jessica Dance asked me to help with her 'Material World' exhibition I jumped at the chance having worked together on a few wool based projects in the past I knew it would be a fun shoot.
Jess was asked to create her own exhibition as part of the Spring Knitting and Stitching show, she decided to create an exhibition based on items that you might find in a pawn brokers shop and recreating them out of wool to display at the exhibition.
She wanted to have prints on the wall of the items that she'd made, they ranged from a knitted Chanel handbag, a knitted Apple Macintosh from the mid 80’s to a woolly AK47 rifle!
As they were so different in scale and from such diverse backgrounds I thought it would be good to photograph them in a familiar way to the viewer, so I recreated how they would have seen the items represented in the past, whether it was in an advert from the 80’s or a luxury editorial spread or even a reportage story. I wanted the shots to be a pastiche of the way the products had originally been represented, the twist being at closer inspection they were beautifully crafted out of wool".
Check out David's full portfolio here!